News & Press Release

31

July

Practitioner seeks increased foreign agency equity stake in Nigerian Ad industry

The 2013 controversial APCON Reform that put hurdles on the path of foreign agencies to largely participate in Nigeria’s advertising business has been re-evaluated as the CEO of Noah’s Ark, Lanre Adisa suggested that the reform needs some re-consideration in line with current realities. [...]

Practitioner seeks increased foreign agency equity stake in Nigerian Ad industry

31

July

APCON optimistic on Nigerian Ad creative industry emerging stronger

As Nigerian advertising agencies struggle to win the first creative award at the Cannes International Festival awards in its 62 years of existence, Bello Kankarofi, CEO, Advertising Practitioners Council of Nigeria (APCON), has expressed optimism that the advertising industry will emerge stronger in the international scene in the near future. [...]

APCON optimistic on Nigerian Ad creative industry emerging stronger

31

July

The problem with Nigeria’s advertising industry –Ufot

The problem with Nigeria’s advertising industry –Ufot [...]

The problem with Nigeria’s advertising industry –Ufot

19

July

To Restore Trust In The Nigerian Advertising Industry

The rapidly declining trust in the Nigerian advertising industry has taken a new twist due to the controversial, unilateral and furtive decision by the outgoing board of the Advertising Practitioners Council of Nigeria (APCON) to not to allow international investors to own more than 25% stake in any advertising agency in the country. [...]

To Restore Trust In The Nigerian Advertising Industry

19

July

Nigerian ad industry recovers, spent N 103 bn in 2013

Nigeria’s advertising industry recovered in 2013 from the slide it recorded in 2012, as the media spend by advertisers across the country amounted to N 103.8 billion, representing an increase of N 12.95 billion over the N 91.9 billion recorded in the previous year. [...]

Nigerian ad industry recovers, spent N 103 bn in 2013

18

July

Media buying and Planning: The need for media independents to sustain tempo.

As the need of advertisers increase in the face of new expectations, the need for media buyers to follow the trend of things is imperative, as new demands from advertisers emerges Princewill Ekwujuru writes that media independents should sustain the tempo of there jobs. [...]

Media buying and Planning: The need for media independents to sustain tempo.

18

July

Outdoor advertising spend dropped to N20.5bn in 2014

The total amount of outdoor advertising spend in Nigeria dropped to N20.5bn in 2014 from the N23.3bn it achieved in 2013 representing a N3.2bn decline. [...]

Outdoor advertising spend dropped to N20.5bn in 2014

18

July

Advertising for Nigeria by Nigerians in Nigeria

Very often, Ad men prefer to be seen and not heard. We seldom raise our heads to speak on issues of national importance even when they concern us directly. Perhaps it is because by training and inclination, advertising people believe that our work should speak for us. Therefore, a majority of advertising practitioners have been accused of being media shy; a case of the physicians not healing themselves. [...]

Advertising for Nigeria by Nigerians in Nigeria

18

July

Launch of 365 Campaigner

This is to announce the launch of our website www.365campaigner.com, designed to be a one stop shop for bulk SMS, Voice SMS, E-mail and Event marketing solution in Nigeria. [...]

Launch of 365 Campaigner