E-Mail Marketing in Nigeria

E-Mail Marketing in Nigeria
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database.

365 campaigner offers a highly sophisticated e-mail marketing service in Nigeria for sending single and bulk e-mail. E-Mail can be used to inform customers of promotions, or generate new leads with direct marketing. It can also be used for alerts, sending airtime vouchers or reminders for overdue payments.

Businesses can use any of our list building services to collect and organize customers mobile number and e-mail address. For example, the company can register a list on our website say, company name and create different list names for the business, say Lagos. The list name can represent the state of residence of the customer, local government area of residence of the customer etc

The group and list name created can be shared on social networks like facebook, twitter etc.

Interested parties can then be asked to register under the appropriate list name. Once they do there details would be captured and registered into the appropriate list name.

Building an opt-in list is not a piece of cake particularly for the uninitiated. Here’s a few ways you can benefit from employing the power of email marketing campaigns – building an opt-in list.

- Email marketing in Nigeria is affordable
- Email marketing in Nigeria is easy to implement
- Email marketing in Nigeria is fabulous for customer retention
- Email marketing pulls all your other marketing work together
- Email marketing in Nigeria offers high return on investment
- Email marketing in Nigeria increases sales 

Here is a rundown of tips on how to succeed in this kind of marketing endeavor.

1. Strategic Collection of Data

Know which information from your audiences will help you in lowering expenses and/or make sales flourish. Devise a tactic to make people voluntarily provide you with the information necessary to create higher conversion.

Overload of data is not good. Ask only for opt-in, with their full name and email addresses. Make sure that the profiles that you gather are updated to aid in improving the relevance, timeliness and satisfaction from each deal you make.

2. Good Implementation

Old adage says it all – ‘action speaks louder than words’. This easily translates to the difficulty you have to undergo during the execution of his or her email marketing efforts. It’s a good thing that various methods, often low-cost, abound to hasten and facilitate the building up of your opt-in database.

Tracking your email marketing results can pose great hardship, too. Technology and relevant sources should be employed in making this aspect of your marketing a lot manageable. Your high traffic groups of opt-ins with the greatest result should be taken noted of.

The following are the most widely used methods to leverage channels without overspending:

1. Make use of websites.

It is an excellent tool for data collation and providing you with relevant info regarding your email offers. Use forms that solicit your visitor’s email address and consent.

2. Make use of print ads, brochures, TV, radio and direct mail.

These are the more popular ways of marketing aiming to lead traffic to one’s site. You may want to ask for signups for email services. Make your website more visible through these media. Offering free electronic newsletters and or rewards program can do well in making it easy to win the nod of your audiences, too.

3. Maximize your sales force.

Customer service associates can help a lot in making you benefit more from your email correspondence. Sales people with proper education on how to aid you in this endeavor can very well contribute to higher ROI. Techniques like offering account updates and special programs through email can easily land you those lists of valuable visitors.

4. Don’t make your point of sale pointless.

Forms for signup located at cash registers and other high-traffic and highly visible spots can be very excellent venues for your business to collect email addresses. Notification of upcoming sales through their email addresses and names can coax them to supply you with the information you need.

5. Conferences or trade shows can work, too.

Giveaway offers or entries on sweepstakes are great for opt-in to volunteer their contact details.

These tactics should be applied with adequate caution and should focus on earning the trust of your opt-in list instead of simply collating data for your sole own benefit. Always make sure that the forms that you will use and other methods that you will employ will not necessitate too much fuss to subscribe. This is for people to not be annoyed during the process of data supplication.

With that bunch of information, who can ever go wrong with the feat of building an opt-in list? Well, you can, but hopefully you know agree that there is much to be gained from building an effectively targeted opt-in list. And that provided you make sure your list member has opted-in, and that your provide quality and relevant content there should be no reason to worry about giving offence, after all they can always opt-out.

Using our alert system, the client can then send pre-determined messages which could be events, announcements etc. Our system would also send birthday and festive messages to the list subscribers.
To start enjoying our amazing service, kindly register on our website and follow each of the steps outlined on our website to access our services.

0 Comment

Add your Comments

Enter the text you see above: